Preference Lab

About

The Preference Lab allows researchers to conduct online surveys and analyze consumer preferences, e.g., via choice-based conjoint analysis.
Access to the web-based lab is currently limited to selected users.

Screenshots Survey Administration

Dashboard Add items Create question Preview question Change respondent status Modify survey structure

Screenshots Conjoint Analysis

Add attributes and levels Choose choice design Create random design Specify selection task Specify No-Choice option Preview choice set Test design by simulating choices Filter and analyze choices